I thought I should explain a little bit about our background.
Back in the days when broadcasting (the real stuff from the BBC & ITV) was still fun as opposed to a treadmill, various people got together and speculated about where they might be in 20 years time. I'd guess no-one thought we'd be where we are today.
When I worked for STV (Scottish Television), it employed about 800 people. Today, I think it has less than 50! BBC Scotland is heading in the same direction. It moved into a HUGE new HQ a relatively short time ago. Today, it echoes like an empty cathedral. I was in there two weeks ago. I was shocked at the number of empty work-stations sound the place.
So the same people who were so happy at the BBC 20 years ago, started thinking about life "outside the Beeb" and came up with an idea that would have been unworkable in (say) 2006 -- online TV for business.
The idea of everyone at www.bitweb.tv is to apply "BBC Standards" to the content we produce. So we know how to film properly. We know how to tell stories properly. We know how to edit properly -- all told, we know how to make the whole shebang work in ways that make potential clients look good.
So we signed up Edinburgh Chamber and the SFHA.
The trouble is: both assumed that we would be able to persuade companies/organisations to provide decent sponsorship. In the current climate, that's probably wrong.
But there may be solutions...
Wait to see if they work!
Friday, 19 December 2008
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