Tonight, I had a very good session with a friend called Ian Burgess. Now Ian's a self-confessed geek who REALLY understands the online world. He advised me that BITWeb.tv had to "take control of the channels" when promoting our video production. So we need to get the SFHA's videos up on to OUR website (www.bitweb.tv) as well as theirs and also marketing our services direct to their commercial clients.
His view is that by convincing the commercial clients that we can provide them with a service (probably in the form of case studies) then the money will follow and we can then offer the video to www.housingscotland.tv for free. The point is that they would have a useful tool for their own websites. We could offer to write up the information into written case studies as well and (as Ian put it) make sure the video was "aggregated" on to the various online video sites such as YouTube and Google Video etc.
As I say, Interesting and a lot of food for thought.
About Me
- David Calder
- I've been a broadcast journalist for over 30 years, mainly with the BBC, and have now decided to apply those skills to the online world. Online Video is starting to explode as far as business is concerned and, with my company, we want to be at the forefront of this in the UK.
No comments:
Post a Comment