Some observations

One of the side effects of being under the weather is that you can take a look at what the competition are doing...and some of it stinks!!!

Defamation laws mean this had better involve "no names, no pack drill"...but I've noticed one video company that claims to have made productions for a range of what should be excellent clients. The trouble is: when you look at those clients' websites, there's no sign of said videos. Why?

To take one example...it involves a large firm of accountants and business advisers in the UK. There appears to be no coherent storyline. Instead, the Chief Executive appears, outside an office which doesn't seem to have any obvious link with the business, in shirt sleeves and without a tie. Now, the people who own http://www.bitweb.tv/ have run media and communication skills courses for many years and would never have allowed such a senior executive to appear in such a sloppy fashion. Chief Executives have to LOOK like Chief Executives at all times -- the company's reputation and their reputation depend on it.

To make matters worse, he was READING from cue cards somewhere to the right of the camera which meant that (a) he looked uncomfortable and (b) he sounded stilted. Not only that, he went on and on and on...for FAR TOO LONG. Anyone watching would have clicked on to something more interesting after the first couple of minutes. His message was completely lost.

Finally, for some reason I still don't understand, there was irrelevent "production music" running under the whole piece. (Production Music's usually pretty dire but can sometimes add a little ambience to a piece; it's written without a specific project in mind but is designed to suit particular generic themes such as "news", "travel", "drama", "children"...etc). In this case, it was very distracting and again would have meant the company's message was lost.

In another video, some of the statements to camera (they'd have been better as interviews) went from colour to black and white and back again for no reason. Not only that, the camera angles were truly bizarre! Again, the feature was spoiled by the irrelevant use of production music.

Come to BITweb for your online news channels, for your corporate video and any other online television in Scotland. We know how to tell a story and we know how to make sure you look the part.