Making video work for you

There's a secret to making video work for a business -- and that's to put them up online little and often. Think of the "Does it Blend" campaign. There are well over 50 videos on YouTube now, that's more than one a month since the campaign started. It's also spawned a whole generation of "spoof" videos as well -- which actually work for the company just as effectively. Others are planning the same kind of "drip-drip" approach. There's a consultancy in Edinburgh which is planning to make 60 30-45 second clips to help them promote their unique business methods. In this online video world, quantity matters just as much as quality. You have to give people a reason for coming back either to your own website or to your YouTube Channel. If you put up a stream of useful, helpful videos, they begin to trust you. The older adage that "Givers get!" works in this market just as much as any other. Think of the people who post helpful comments on relevant forums, without trying to sell anything. They actually end up with more work because they're giving some of their expertise away. If you're an expert on something, talk about it, vlog about it and share your knowledge with the world. Follow the KISS principle and do it often.