Wednesday, 7 October 2009
YouTube or host on the Home Page?
Organisations have differing views on how they want to use their videos. Some want to host them on their own web sites and only to display them there. Others, those with smaller bandwidth on their servers, prefer say the production company to host the videos remotely, but still to give the impression that they're still within their own domain. Yet others want to link a YouTube video to their own pages. There are reasons for all three approaches. Suppose for instance that you're an organisation with a large membership that wants to offer videos as part of the membership package. In those circumstances, you'll want to host the video on your own site, secure behind password protection. Legal, accountancy and other professional groups may fall within this category. By contrast, other organisations may want to limit the people who view the video to their own geographical area, a Chamber of Commerce for instance. They also tend to have limited resources and may prefer the production company to arrange the hosting. The largest group is made up of those who want to tell the world but also want to show what they're doing on their own website. They upload to YouTube and the other aggregation services but then “share” the videos by embedding the link either on their own pages or through a whole raft of social media sites. The choice is yours.
Labels:
accountant,
aggregation,
bandwidth,
chamber of commerce,
host,
lawyer,
production company,
youtube
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