The large number of video aggregation sites

The problem with online video is that, although YouTube's by far the market leader, there are lots of other video aggregation sites out there. There's Metacafe, Yahoo video, Daily Motion, Vimeo and others – over 20 of them. The simplest way of getting your video out to as many as you want (and there are some, Stupid Videos for instance, you should probably avoid) is by using Tube Mogul. This allows you to upload once and deliver many times. It will even convert your video into the most appropriate format for each site. Not only that, it also provides the analytic tools to let the user see where and how often their videos are watched, track what's working and measure the impact of marketing campaigns. The basic service is free but you get a lot more from by paying a relatively small fee. This includes how much of the video is actually watched. If you simply use YouTube, it tells you how many people have clicked on the individual feature but not for how long. Research suggests that many online viewers have a quite short attention span. Tube Mogul gives you that kind of detail.