There's an excellent book for those people who want to make their own online videos. It's called "YouTube for Business" by the prolific author, Michael Miller. He's written this very much for the American market -- but everything he says applies worldwide. The book is written in a good clear style and contains loads of helpful information and quality case studies. He deals with everything from the kind of equipment needed to editing software, even how to monetise your YouTube videos (though this is a relatively short chapter). The great thing is that he stresses the importance of using the videos to support your online marketing strategy. At over 260 pages, it's not a book to read over one Sunday afternoon. But it is one to dip into regularly. It's not readily available in bookshops in the UK but Amazon and other online suppliers can deliver it very quickly.
By the way, he also practices what he preaches. He has a blog and an interesting YouTube channel www.youtube.com/user/trapperjohn2000
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