Dramatic Online Changes

There's been massive change in the way we work since the turn of the century. Back in 2000, I was still using a dial-up modem at 56kbs – didn't get broadband until 2003! We did have Google and some other search engines (Alta Vista was probably the best known at the time); but we didn't have so many useful tools. LinkedIn appeared in 2003. Facebook was launched in 2004 and YouTube in 2005. Is it any wonder that so many people in business are still unsure of these services? But they need to get a grasp of them if they're going to exploit their potential. And the best way of exploiting online video is not just to put your videos on your own websites – who's going to find them there. You have to load them up to a service like YouTube and then use the social networks to tell people where to look.