Final thoughts on DIY Video

There's no doubt in my mind that people and firms should be encouraged to make their own videos -- where appropriate. And that's the key point. There are times where it is definitely not appropriate to do it yourself. Think of what your clients or customers would think if they agreed to let you make a feature on them as a case study -- and you turn up with a handycam palmcorder!!! Think of what might be involved in making a video news release! That kind of material is increasingly going to be needed as the media, especially ITV in the UK, keeping cutting back. And while the head of an SME is likely to be happy being videod by another member of the team (it keeps the cost down), will the same be true of a Footsie 100 or Fortune 500 company? It's all a question of horses for courses and chosing your runner carefully.