Who's watching online video

A few days ago, I was asked about the different age groups and whether they were watching online video. I suppose another ways of putting it is who's your target market and what's the best way of reaching them? It's almost embarrassing to find that my own generation is probably the least computer literate – people from about 35 to 60! When we were working with one client in Edinburgh, the CEO admitted that he was a technophobe. He had to use it but hated the idea. With this generation, the only solution is to use the KISS principle. If you want them to watch a video, you have to send an email with the link embedded in the text. All they have to do is point and click. Don't ask them to find your video on YouTube – they won't even try. Tell them about the wonderful new technology on your website and they'll go blank. In this case, KISS means “Keep It Simple, they're Scared!!!” Tomorrow, the "Silver Surfers"