The value of YouTube

Is YouTube a good business tool? OK there are lots of ways to waste time there but many of the companies who're out there making their own videos at the moment are finding it very useful indeed. But why YouTube when there are other video sharing sites available. It's simple. Look at the figures. Put YouTube and Google Video together and their market share is over 60% (you put the two together because they both part of the same company). A long way back, there's the BBC iPlayer with something like 30% – but then you can't post your own videos there. Yahoo video and MSN video have about 3% each. There are over 20 other video sharing sites. That means that companies like Daily Motion, Metacafe and the rest are fighting over the remaining 3-4%. QED!!!