Video Content

When making online video, companies need to hold in their minds the advice given by Lord Reith for the BBC when he founded it in the 1920s. He thought that everything should be "informative, educational or entertaining." That's more or less been the BBC's maxin ever since. And that's exactly what companies need to do when the put their own videos up either on their own websites or on YouTube. Forget about straight advertising. No-one will look at it!