More reasons to have online video

There are other reasons why you should consider online video as part of your PR strategy. You could for instance be wanting to drive traffic to your website. A growing number of online marketing specialists is already doing just that. They make a point of telling you “face to face” how good their new product is before directing you to their landing page. But it's also good to get other people to say how good the product is so that it's not just YOUR opinion – after all, you're biased! This leads to another good reason for making a video – increasing your sales. The two are closely linked but you need to use different measures to work out how effective they've been. If you're after increased traffic, you have to use analytical tools to work out where the traffic's come from, especially from YouTube. Google's own analytic tools can help here. Sales are much easier to measure. Just keep an eye on your bank account.