GRAMPies or those not to ignore

When thinking about online video, the target market may not be as obvious as you might think. Many members of the 35-60 age group has serious issues with IT. But when people get past 60-65, you suddenly find them joining the Silver Surfers or GRAMPies (those who're part of the Growing Retired Affluent Mobile Population). These are the people who didn't use computers until they retired. Their families live on the other side of the country or even the other side of the world. The only way they can get to see their grandchildren is if they master new technology, including Skype and Webcams. They have the time and the inclination to learn. Many of them are also (even allowing for the credit crunch) really quite well off. They have a lot more money to spend than any teenager today – and almost certainly more than couples with young families. Ignore them at your peril.