Do you really want "corporate video" any longer?

Is there a difference between a traditional corporate video and one made with online in mind? The answer is almost certainly “yes” but how many organisations appreciate it? The traditional model is expensive; you probably need a minimum budget of £20,000+! It's also much longer than anything anyone would tolerate watching online – some are over 10 minutes long. With “made for online”, you are talking about having to spend hundreds rather than thousands of pounds. And the videos have to be short – no more than 3 minutes long at most. But how many organisations still think they can have a “one size fits all” video made for them. Should they really be thinking about using the same feature-length piece for the AGM, for a presentation to staff and for YouTube? Or should they be looking at buying “horses for courses” and tailoring their video to the audience they have in mind?