The power of video

Online Video, like film and TV, is a very powerful medium. They reach deeper into the hearts and minds of those watching than any other forms of media. I loved building word pictures on radio – but ask anyone later in the day what they'd heard and the chances are they'd already forgotten. The same is true of presentations. You can talk all you like – but you've a much better chance of being remembered if you give moving pictures as well. There's also a growing (I hate to use the word) laziness out there. How many people are willing to put in the effort to read a book when they can get the same information from a good quality webinar – especially one where the presenter is in vision? Why read an instruction manual when you can get someone to explain what you have to do on screen? If you can also stop the video, re-wind and check the information over and over again, you actually end up with a much better level of understanding.