Wednesday, 2 September 2009

Online Video -- Reaching the Younger Generation

OK -- so a lot of middle-aged people aren't that hot with computers. They use them because they have to, not because they want to. The Silver Surfers come to love them as it lets them keep in touch with their families. But what of the younger generation? You might they were easy because they'd been more or less force-fed IT from birth. But to them, the traditional internet and email are sooooooo uncool!!! They have adopted mobile technology in a big way. They may not be able to afford an iPhone or one of the new Walkman 995s but even a relatively simple Nokia can browse the web or record video and stills, which they can send to another mobile and (of course) text either with SMS or MMS. So if you want to reach that market, that's the technology you need to use. Bear in mind that if you want to trade with parts of Africa, India and South America, this is the technology you'll need as well since those parts of the world are by-passing fibre and landline broadband and going straight to mobile.

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