Why a business should be making online videos

Businesses should never make videos just for the sake of making one or seeing it as a “me too” thing to have. Just because your competitors have videos on their websites or on YouTube does not mean that you have to follow. You must have a reason for doing so. However, there are lots of reasons open to you. For example, all companies need to build their brand image. That's why they should have a public relations strategy, especially an online one. Third party endorsement is much more powerful than any advertisement. The videos need to support this. The production of video case studies is one way of doing this but there are others. The video news release is an option, not as an alternative to the traditional form but in addition to it. It doesn't have to be broadcast on the BBC, ITN or Sky to have an impact. The fact that it's on the web, both on your own website and on YouTube and the other aggregation sites can help boost your profile and your rankings on Google. But, just like PR, you also need to find some way of measuring the impact. The number of views actually doesn't mean very much since that doesn't tell you whether you're meeting your PR targets or not. It probably means doing some market research and finding out from customers where they say the information and the impact it had on them. But then, you're doing that anyway, aren't you?