Networking does pay

This morning's session at 4Networking was really interesting. For those who haven't come across it, it's a business network with a difference. For a start, everyone gets the chance to make an “elevator pitch” to the room and, after breakfast, there are 10 minute one-to-one sessions with other members who want to find out more about you...or vice versa. What was fascinating was the number of smaller firms who are wanting to get a video presence on the Web, either for their own websites or through YouTube. Financial services, training, personal coaching – they're all moving rapidly to the decision that they need to adopt this new form of marketing. Why? Because they recognise that, if potential clients can see and hear them before a first meeting, they've a better chance of turning them into actual clients.