Thursday, 10 September 2009

More questions than answers

The property market should be an obvious one when it comes to using video. But why do so many firms in the market still use static photographs when they can walk potential clients through a house, an office or warehouse? Are any (many) of the Solicitors' Property Centres or estate agents using it? The housing market's been depressed for months, so what's the best way of encouraging potential bidders to view? Might the same be true of the home rental market? A lot of people rent when moving to a new area or when they're moved by their employer into a new city for a fixed time. Wouldn't it help them to make up their minds from a distance – at least in selecting the ones they want to view when they arrive? There's also a growing number of “workspaces” for small firms – one thinks of the Waterfront at Telford College or the Strathmore Business Centres (both in Edinburgh). Shouldn't they promote their services through a combination of video walk-through and case studies with satisfied customers?
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2 comments:

  1. Penny Haywood Calder14 September 2009 at 11:18

    Video would be especially brilliant for shared workspace buildings. Prospective tenants could see the sort of people they'd be liasing with in the building. Video introductions would accelerate workplace socialising. New tenants could be added to the video and their piece spun round the incumbents?
    I think I saw a stat that 50% met their partner at work.
    With so many more people freelancing, the social aspect of shared work-spaces could be massively important for singletons. Video-led social-ised shared workspaces could be a real selling point?

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  2. Stewart McIntosh15 September 2009 at 00:11

    As a journalist specialising in commercial and residential property, I’ve been surprised by how few developers and marketing agents use video to illustrate the wonders of their creations.
    Whether you want to rent the top floor of one of Scotland’s most prestigious office buildings, or buy a country cottage, there is an emotional aspect to the deal. What does it look like – outside and in? I can’t recall when I last received a press release or a set of property particulars that included a link to a short video.
    Maybe some of them are ashamed of their product…

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