The proof that video brings business benefits

Final thought for this week. IT'S OFFICIAL!!! The McKinsey Quarterly’s “Global Survey”, a universally trusted organ I would hope, reports that, when it comes to the the benefits of using a range of the new “Web 2.0” tools, video comes close to the top. Having surveyed a host of companies, it found blogs to be the most useful – 51% of responding companies worldwide said they produced measurable benefits, followed by video-sharing and social networking, at 48%. More details can be found here Article on the McKinsey Report