The Pro-am video mix

I'm indebted to the eBook guru Tiffany Dow for pointing me in this direction. She found a producer called Chris Willow who's making superb video intro's. They're beautifully constructed, well crafted and with atmospheric music to go along with them. He calls them "Killer Sales Videos" http://www.tiffanydow.com/KillerSalesVideo.html. Have a look and see what I mean. But that then raises a BIG question. What expectation does that set up the in viewers' minds about what it to follow? Can you really use a blockbuster intro without a blockbuster video behind it? It might work with some of the videos we make for clients because they're insisting on broadcast standards -- they look like video news releases or short documentaries. The look, the sound, the "feel" are all right. But what if your video is simply a screen-capture tutorial...or worse, a to-camera comment recorded either on a webcam or an iPhone? The viewer will rightly be disappointed, especially if you're in shot wearing a Skype headset with every breath hitting the microphone! There are professional tools out there which really can help companies sell their products. This is one of them -- but only if used in the right way.