Wednesday, 9 September 2009
Are Scots professionals using video?
How many professionals in Scotland are using online video? Research from the US (OK, it's a different market but what they do today, we may do tomorrow) suggests that having video on a website greatly speeds up the consumers' decision when choosing a lawyer. Has anyone on this side of the Atlantic found the same? Have they even tried yet? Very often, the American attorneys are not making a direct pitch – they're using video to educate people about their area of expertise. Have many (any) solicitors or advocates (or even solicitor-advocates) thought about doing the same? One US legal marketing expert (Larry Bodine) claimed video was “…a great opportunity to present how you look, how you talk, what you’re like, and make yourself more attractive to clients. It’s a great business-getting technique.” Is this a universal truth – or just one for the US legal market?
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There is a Glasgow-based company faciliating video for business2business - moviecom.tv - going from strength to strength using a template-based approach
ReplyDeleteGreat idea David. I think I might raise this with some of my legal clients. (I use it on my blog, but then I'm not a lawyer.)
ReplyDeleteI think there are advantages to using video to deliver content but the most exciting and most appealing content providers will be those who are creative. i.e. having a website replete with vanilla video content and not much else is not much better than a TV channel on the flatscreen, if in fact not worse.
ReplyDeleteVideo content is engaging because it is animated and narrative. I don't know how familiar you are with human computer interface research, but it has been shown that people can't read off a (white) screen sustaining the levels of concentration that they could if reading off a printed page. The (light intensity) strain on the eyes is too much and there are distractions online, and as a consequence people scan and skim text content. There is even a recommended character count for a line of text optimised supposedly for the average person's concentration.
Video surmounts this, in certain contexts. Like in your example: in business where difficult industry-specific vocabulary can obscure meaning for non-experts. It would be interesting to look at studies observing how people respond to video content coming from various kinds of provider.
It would also be interesting to take a look at what digital media artists and the more adventurous creative interactive studios are doing with video content online.
Bandwith support and wireless networks: How long will it take for bandwith support to filter down the JANET spine so to speak? Universities and large businesses currently have almost the highest bandwith owing to their position on the national internet network. However, domestic and small business users might not have the facility to support a lot of video content. Will the providers be there before the technical provision to support such volumes of video? What is the situation right now?
Best,
Simone
Very brief, to the point videos are surely all I would need to see whether I feel I can do business with someone? That's the emotional content that we get from face to face from micro-gestures etc, but can pick up on video.
ReplyDeleteTraining vids are different.
Great comments. Thank you
ReplyDelete